A major breakthrough in the men’s innerwear segment, VIP introduced Frenchie, India’s first-ever branded men’s briefs. This innovation reshaped the innerwear market by bringing in a new level of comfort, style, and quality. 

With a commitment to catering to a wider audience, VIP launched Feelings, a premium innerwear brand designed specifically for women. This expansion helped VIP strengthen its presence in the market, offering stylish and comfortable options for women’s innerwear. 

Building on the success of Frenchie, Frenchie-X was introduced as an upgraded, fashion-forward version of the classic brief, bringing a modern and youthful touch to men’s innerwear. 

To cater to the premium segment, VIP introduced Eminence, an exclusive range of sophisticated innerwear with enhanced comfort and superior fabric quality. 

VIP took a significant step in retail expansion by launching Inners Stores, its exclusive brand outlets (EBOs), offering customers a dedicated space to explore its wide range of products. 

In a strategic rebranding move, Maxwell Industries Limited was officially renamed VIP Clothing Ltd., aligning the corporate identity with its flagship brand and reinforcing its leadership in the innerwear industry. 

In response to the global pandemic, VIP diversified into protective wear by launching VIP Mask, Feelings Mask, and Frenchie Junior Mask, ensuring safety and comfort for customers while maintaining the brand’s quality standards. 

VIP Clothing Ltd. expanded its product range by introducing Rivolta Leisurewear, a premium line of stylish and comfortable apparel designed for modern lifestyles. Additionally, the brand appointed supermodel Ujjwala Raut as the brand ambassador for Feelings, reinforcing its commitment to elegance, sophistication, and superior quality in women’s innerwear and leisurewear.